A Let’s Go Produtora case study for the Government of Tocantins, with AIM: ten days of production between Palmas and Jalapão, including the film and behind the scenes.
The challenge: introduce Jalapão to Brazil and the world
Produce a film for the Government of Tocantins that would showcase the beauty of Jalapão and encourage domestic and international tourism. The campaign needed to combine landscapes and experiences: show the destination and help viewers picture themselves there.
Let’s Go Produtora handled the audiovisual production in partnership with AIM, under the direction of JP.
The production: ten days between Palmas and Jalapão
Ten days of work in Tocantins, with a large crew and high-end equipment. The challenge was coordinating people, equipment and travel between locations while maintaining the film’s visual consistency.
The images alternate between the scale of the landscapes and the visitor experience. Waterfalls, natural springs, adventure and moments of contemplation build an invitation to discover Jalapão.
The delivery: a tourism film with an English-language version
An approximately 60-second film, with audio by Bounce. The English-language version supports communication with international audiences, in line with the campaign’s objective.
The film and making-of video on this page show the audiovisual delivery and the work behind the scenes.
Client · Government of Tocantins
Agency · AIM
Audiovisual production · Let’s Go Produtora
Director · JP
Audio · Bounce